Find Your Hook

"...The cocktail menu immediately awed us: it is unlike any other cocktail menu we've seen in Pittsburgh. Rather than just listing ingredients, this menu includes a very detailed key that explains the flavor profile of each drink. Flavors like “bitter,” “bright,” and “herbal” are listed in a chart, and a colored bar for each drink depicts how much of each flavor each drink provides. "

"We really loved the focus on flavor profiles here. How many times have you looked at a cocktail ingredient list and been completely clueless as to what the thing will actually taste like? The menu here eliminates confusion and is just plain fun to read and drink through."

I worked with the Mindful Hospitality Group to develop a brand philosophy and refresh their identity branding, typesets, and colors.

"The MHG Brand Philosophy

Equal parts thoughtfulness, education, and craft are represented throughout the branding of the Mindful Hospitality Group.

The Negroni Cocktail is is an existing brand element that represents this philosophy.

One new element is the orange garnish from the cocktail. Why? The garnish game is the final touch on a cocktail, the apex on when everything else is just right. It's a reminder of the high level of quality and mindfulness of MHG's daily operations. "